BELIEVE WHAT'S INSIDE

IN PRODUCTION

For the Key Visual motion; “Believe What’s Inside”. We translated the Pinata brand's worldview into motion, one made of unexpected twists, organized discordance, and delightful surprises.

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YEAR 2025

ROLE Motion Designer

TOOLS Adobe After Effects

TYPE Key Visual Launch

UNMUTE

The Cacophonic Harmony

Pinata’s style is not meant to be clean or quiet - it’s intentional noise - which could be in form of sound, words, or images. This phase focused on building a visual world that feels spontaneous but is actually precisely shaped. The frames needed to feel alive, unpredictable, and full of personality without ever becoming overwhelming or performative.

Pinata is flamboyant, yes. The campaign needed visuals that matched the “70s-but-now” vibe as soft psychedelia, chunky shapes, warm textures, unpredictable layering, and a confident color story filled frames edge-to-edge. A kind of harmonious busyness.

Frames were constructed with warping shapes, stretched transitions, and warm grain, layering elements in ways that almost contradict each other: bold shapes, high contrast paired with no textures, busy yet admirable clusters sitting beside calm negative space all feeling synced.

challenge

ONE

rhythm and emotional pacing

Crafting Pinata’s Organized Discord

To express Pinata's bold 1970s psychedelic energy, we warped geometric shapes, used concentric distortions, and flowing color waves to convey constant motion, even in still images. The palette is high-contrast and joyful purples, yellows, greens, and warm pastels—stacked in ways that feel lively but never chaotic. Across characters, posters, and abstract frames, the style maintains a sense of harmonious cacophony: busy, rhythmic, full of personality, yet always balanced and intentional.

The theatrical, slightly absurd edge is inspired by flamboyant fashion, music culture, and playful installations. Overall, the aesthetic is a contemporary take on psychedelic maximalism—fun, human, confident, and expressive.

How the Visuals Dance

Imagine contemporary motion design… but filtered through the 70s. A psychedelic looseness. A playful rhythm. A confident weirdness that feels effortless.

Building the patterns, these weren’t simple, smooth loops. We couldn’t just zoom in, stack layers, and call it a day. Each pattern needed to feel organically irregular: squiggly, non-identical, and constantly shifting without revealing where the transition actually happens.

A simple cut-out shape with its keyframes reused across all the other colored shapes in a comp with no BG. After adding offset delays to stagger their movements. The nested comp again had an Echo effect, which produced the hypnotic never ending loop.

challenge

TWO

Engineering the Joyful Chaos

SOUND DESIGN

For Pinata, sound is not an accessory, it is part of it's identity. Sound design was handled by an expert (check credits for info), using the references, references; Tati’s playful soundscapes, Freddie Mercury’s theatricality, Beatles-level experimentation, and jazz’s messy charm. The direction built on these influences with a playful, rhythmic, slightly chaotic feel that still remained approachable. Small pops, bends, shuffles, and tonal surprises reinforced the motion’s spontaneity. The audio had to be bold enough to carry personality, but subtle enough to avoid feeling like a parody. The result was a blend of sound and motion that embodied Pinata’s optimistic, colorful, confident worldview — a brand that believes in what’s inside, and expresses it joyfully.

client

Pinata

motion design

daniel tolani + Arin Ozmen

Design

Amelie Özmen + Amanda Eyer

sound design

Han G

creative direction

Sixtyne Perez

credits

priviledged to work with some of the most talented people existing.

REF I Tame Impala - Feels Like We Only Go Backwards

REF II The Flutterwave story - Flutterwave

ORS cosmos.so/tolanidnx/pinata