We crafted an activation campaign that visualized Faramove’s growing reach - highlighting the cities and the fleet of vehicles driving its delivery network.
I don’t rely heavily on dedicated 3D software at the start of a project. This project, however, made something clear: mockups have real limitations. Working through those constraints brought this project to life, and I break down those lessons in the next section.
Mockups come with limitations when you want to animate them; you can’t rotate them freely, and a flipped vehicle means a flipped logo, which kills the illusion instantly. This is why we needed to re-build the models from scratch.
Using the mockups as a reference, we switched gears and returned to the 3D models we had built earlier for a pervious video, this time knowing we will be able to rig them properly.
challenge
ONE
Focusing on the design phase, the first priority was getting the right angles for each vehicle. We moved back and forth between Figma and test renders from Blender to make sure everything fit properly, adjusting whenever something felt off. This part of the process was a bit challenging - I was constantly on calls with the 3D model designer, waiting minutes at a time for each still render, reviewing it, giving feedback, and jumping in hands-on whenever needed.
Just like in the design phase, this stage involved another round of multiple renders, light compositing tests, and constant checks to see what worked in motion and what needed adjustment. In most cases, shadows will be cut out by frame eges
In the end, everything came together. We finalized the motion as a 3D PNG sequence render, separating the vehicle shadows to give us the flexibility we needed to fine-tune and make the final adjustments.
challenge
TWO
For the sound design, we started by selecting a base track that would work across the entire campaign series. From there, the focus shifted to finding the right SFX for each vehicle. For example, a {sound name} was used when the bike decelerated, while a different {sound name} matched the braking of a truck. Each sound was chosen to feel specific, intentional and true to the motion on screen.
Client
Faramove
3D Models
Olawole Adaja
3D Animation
Olawole Adaja
Creative Direction
Daniel Tolani
Motion Design
Daniel Tolani
Sound Design
Daniel Tolani
priviledged to work with some of the most talented people existing.