OPSIN

To introduce a next-generation crypto terminal - I crafted a teaser video that sparked excitement around its launch, blending energy for the crypto-native crowd with clarity for everyone else.

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YEAR 2025

ROLE Concept, Sound & Motion Designer

TOOLS Figma, Adobe AE, PR & Illustrator

TYPE Launch Teaser

UNMUTE

Phases & due dates.

It was 6 weeks to the launch and the client had asked that I split the project in two phases. They had worked with a motion designer for another project and didn’t like how it turned out. Time wasn’t on our side.

As the launch date got closer, not skipping the usual sketching and writing process would have only slowed things down. With a brand that already had a strong visual identity, the best way to begin was through focused research, gathering references and designing a few test frames to set the direction quickly.

The research centered on bold, readable typography to drive the narrative, supported by clean UI elements and subtle depth without relying on full 3D. Research and early test frames ensured the visuals stayed energetic, clear and aligned with the brand’s established identity.

challenge

ONE

Concept Foundations

Mood & Creative Direction

With no voiceover guiding the story, typography became the foundation of the entire visual experience. Every message needed to feel bold, clear and quickly digestible, so the design direction leaned heavily on type as the main storytelling device. The layouts were built to highlight short, impactful lines, ensuring each felt deliberate without overwhelming the viewer.

Since speed and momentum were core themes from the brief, the text needed to move fast while remaining legible. This led to a design approach that kept type large, clean and high-contrast. Long sentences were avoided, and each visual block was structured to give the eye enough breathing room to follow the narrative without pausing the video.

Although the visuals had to feel dynamic, full 3D text wasn’t the right fit for the brand. Instead, the solution was to introduce subtle depth through layered blocks, shadow separation and light parallax. This approach created a sense of dimensionality while maintaining the brand’s flatter, refined visual identity. It kept the compositions sharp and modern without drifting into a different aesthetic language.

Fast but Readable Rhythm

Speed was a core theme from the brief, so the motion direction focused on quick, energetic transitions. Even with the fast pacing, timing was carefully balanced so each text beat remained fully readable without feeling rushed.

The focus on fast, readable text-based motion, smooth transitions, and minimal UI animation prioritizes clarity and pacing over intricate visual storytelling. As a result, highly detailed or visually complex sequences may feel constrained or underrepresented, since the motion language is deliberately restrained to maintain legibility and coherence.

UI moments were animated with precision and restraint. The goal was clarity: each interaction had to be instantly understandable. Movements were smooth and minimal, ensuring the UI supported the message rather than overshadowing it.

challenge

TWO

custom scripts

UI_Mic_Off-Mastered.wav

Sound as Rhythm, Motion as Structure

From the start, the music was something I cared about as much as the visuals. Before designing a single frame, I had already chosen a track that felt perfect for the story — a remix of the classic 20th Century Fox intro, but with a soft Christmas twist. Since the project kicked off in December, it felt like the right moment to use something familiar, warm and playful, while still giving it a modern polish. I even began reworking the track so its rises and pauses matched the animation beat-for-beat. The direction wasn't about chasing hype for the sake of being loud. A lot of crypto videos lean heavily on EDM or fast, aggressive tracks, but that wasn't the energy we wanted. I was aiming for something cleaner and more intentional — the kind of sound that feels confident without shouting. The intro carried that nostalgic, cinematic feel, and as the video progressed, the music would build in energy exactly where the visuals needed it. Eventually, the client wanted us to stir away from this direction and since the project carried into January, we had to move away from the Christmas-infused version. But the intention behind the sound never changed: avoid the predictable "crypto soundtrack" and build something closer to what brands like CTRL, Phantom or Coinbase lean into - modern, relatable and grounded. A sound that helps the product feel real, thoughtful and trustworthy, not just another loud marketing clip.

client

opsin

creative direction

daniel tolani

motion design

daniel tolani

sound design

daniel tolani

credits

priviledged to work with some of the most talented people existing.

Music and SFX Artlist.io

REF IMAGES are.na, pinterest